Back in 2008, two senior engineers, Vita and Alex, joined forces to build something bigger. They were already involved in challenging projects.
For instance, in 2003, Vita was developing advanced iris recognition software, which was innovative technology at that time.
We loved making complex – simple. So why don’t we do it on a larger scale? That’s how Simplicity came to be.
Successful client stories
Our editorial team and our small company have made tremendous progress thanks to the collaboration with Simplicity, particularly in business philosophy and strategy. We have also gained valuable security through their professional and collegial support.
An extremely reputable company, our collaboration is based on mutual trust and respect.
Back then
By 2008, Vita and Alex were active contributors to the regional digital ecosystem and organizers of biZbuZZ—one of the largest conferences on Internet business in the region.
From the get-go, they wanted to build a local community and improve the local ecosystem.
Today
We develop, optimize, and maintain large-scale, high-traffic applications, tackling challenges others deem insurmountable.
For 15 years, we’ve been a comprehensive tech partner for media outlets, creative agencies and e-commerce shops, covering:
Analytics, ad servers, paywalls, payment systems, product design and development, hosting, infrastructure and ongoing maintenance, apps and websites development…
From technical infrastructure and hosting, to maintenance and technical enhancements – we provide you with everything so you could focus on growing your business.
WordPress
Our core work is in the WordPress CMS ecosystem – coding, custom functionalities, integrations, design…
PHP & Symfony
Custom development in PHP and the Symfony Framework.
Mobile development
Custom mobile development, focusing clearly on security, tracking, high traffic reliability and availability.
Database optimisation & security
We specialize in database optimisation and indexing for large datasets using Elasticsearch, as well as providing hosting with advanced caching methodologies tailored for WordPress. We ensure robust security and provide ongoing maintenance.
E-commerce
Our e-commerce solutions primarily use WooCommerce and WordPress. Besides these platforms, we also specialize in developing custom e-commerce applications.
We had a pleasure of doing business with many great clients, both locally and globally. Here are some of them:
Simple. Simpler. Effective. Experience you can rely on. Problem solving. Move forward.
Organizing DigiTalk in Niš and Zrenjanin, covering both sides of Serbia, has helped us connect the media, ecommerce and marketing landscape.
These events bring together experts from all business areas. They share success stories, but also struggles common for markets such as ours in the Balkans.
Our media work connected over 5000 media and marketing experts in Serbia and the region through DigiTalk and our collaboration with grant-making organizations.
Simplicity, as the founder of Južne vesti, the biggest independent media outlet in Southern Serbia, provides independent investigative journalism.
Our goal is to improve the media landscape and increase the level of democracy, while decreasing centralization in Serbia.
As an umbrella organization, we help smaller media outlets go through re-granting processes and make various projects happen in public interest.
We also help them as a technical and consulting partner to develop sustainable business models.
Our clients come to us because we get things done — quickly and without the hassle. If you’re tired of delays, excuses, or half-baked solutions, let’s change that.
We’ve got the expertise, the speed, and the experience you need to make things happen.
One of us will get back to you ASAP!
Vita
Minić
Gogo
